Return on Investment (ROI): Definition, Calculation and more

Zuletzt aktualisiert: 4. August 2022

A recent study by the Corporate Executive Board (CEB) found that nearly 60 percent of companies do not even track their return on investment (ROI) for marketing initiatives. In fact, many businesses do not have a clear understanding of what ROI even is, let alone how to measure it. As a result, billions of dollars are wasted every day. Let’s change this and learn something about the ROI.

What Is the Return on Investment (ROI)?

Return on Investment, or ROI, is a financial metric that measures the profitability of an investment. The basic idea behind ROI is simple: It measures how much money you make from an investment relative to how much you put into it. In other words, it tells you whether your investment was worth it.

To calculate ROI, the net profit of an investment is divided by the initial investment cost. The result is expressed as a percentage or a ratio. For example, if an investor spends $100 on a stock and it goes up in value by $10, the ROI would be 10%. Conversely, if the stock goes down in value by $10, the ROI would be -10%. While ROI can be a helpful metric for evaluating the performance of an investment, it is important to remember that it only tells part of the story. For example, investments with a high ROI may also come with a higher degree of risk. As a result, investors should always consider all factors before making any decisions.

Do you need an investment to scale your ROI-positive venture? Consider applying for a mini loan.

How to Calculate ROI?

When it comes to making investments, one of the most important things to consider is the return on investment (ROI). This metric tells you how much money you can expect to earn from an investment, and it’s essential for evaluating whether or not an investment is worth making. But how do you actually calculate ROI?

The formula is actually quite simple:

ROI = (earnings – investment)/investment.

For example, let’s say you invest $100 in a stock that goes up by 10% over the course of a year. In this case, your ROI would be (($110 – $100)/$100), or 10%. As you can see, the higher the ROI, the more profitable an investment is likely to be. So when considering any investment, make sure to calculate the ROI to ensure that it’s worth your while.

When Should You Use ROI as a Business?

If you’re running a business, it’s important to know when and how to use ROI (return on investment) as a metric. ROI is a valuable tool for assessing the profitability of a potential business venture, but it’s not the only thing you should consider. Here are a few guidelines for using ROI in your business decisions:

  1. When evaluating a potential business venture, use ROI to compare the expected returns from different options. This will help you choose the option with the highest potential profitability.
  2. Use ROI to compare the profitability of different aspects of your business. For example, you might use it to compare the profitability of different product lines or marketing strategies.
  3. Use ROI to evaluate the performance of your business over time. This can help you identify trends and make adjustments to improve your bottom line.
  4. Keep in mind that ROI is just one metric, and it should be considered alongside other factors such as cash flow and risk. When making important business decisions, don’t rely on ROI alone; consider all of the available information before making a decision.

Pros and Cons of Using ROI as a Metric

Here are some pros and cons of the metric ROI.


There are several reasons why ROI is such an important metric for businesses.

First of all, it gives you a clear way to measure the success of your marketing campaigns. By tracking how much revenue each campaign generates, you can quickly see which ones are performing well and which ones need to be improved.

Additionally, ROI can help you allocate your marketing budget more effectively. By knowing how much each campaign is bringing in, you can make sure that you’re spending your money in the most efficient way possible.

Finally, ROI is a great way to track the overall performance of your business. By keeping an eye on your ROI, you can quickly identify areas where your business is doing well and areas where there is room for improvement.

In conclusion, there are many reasons why ROI is such an important metric for businesses. By tracking ROI, you can optimize your marketing campaigns, allocate your budget more effectively, and track the overall performance of your business.


One of the primary disadvantages of using ROI as a business metric is that it can be difficult to accurately calculate. In order to determine ROI, one must first establish what the “investment” is and what the “return” is. This can be difficult to do in some cases, especially when intangible assets are involved.

Additionally, ROI calculations can be complex and time-consuming, which can lead to decision-makers relying on oversimplified versions of the metric. This can lead to bad decisions being made, as complex factors are ignored.

Moreover, ROI is a backward-looking metric, meaning that it only tells you how well an investment has performed in the past. It says nothing about future performance, which is often more important for businesses. As a result, ROI should be used carefully and complement other metrics when making business decisions.


When it comes to making sound business decisions, ROI should not be the only metric considered. It’s important to weigh all of the information available before making a decision. However, when used in conjunction with other metrics, ROI can be an extremely valuable tool for businesses. By tracking ROI, businesses can optimize their marketing campaigns, allocate their budget

Leave a Comment