Author: Max Benz, MSc

You’ve decided to take the plunge and become a business owner. Congratulations! Even with the hurdles of just putting your business together, it’s a very exciting time. You may be asking yourself now, how am I going to finance my business? One way is through a business loan. But what exactly is a business loan?…

A recent study by the Corporate Executive Board (CEB) found that nearly 60 percent of companies do not even track their return on investment (ROI) for marketing initiatives. In fact, many businesses do not have a clear understanding of what ROI even is, let alone how to measure it. As a result, billions of dollars…